Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
e-commerce
Technology
Fashion’s New Era of Product Discovery
AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.
Fashion’s New Era of Product Discovery
AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.
Global Markets
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
News & Analysis
The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
Technology
The Start-Up Turning AI Designs Into Real Products
Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.
The Start-Up Turning AI Designs Into Real Products
Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.
Partner Content
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Global Markets
Is Q-Commerce the Next Big Beauty Opportunity in India?
‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.
Is Q-Commerce the Next Big Beauty Opportunity in India?
‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.
Partner Content
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
Technology
How Google Aims to Transform Shopping with AI
The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.
How Google Aims to Transform Shopping with AI
The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.
Retail
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
Partner Content
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
Beauty
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
With the help of brand protection agencies and lawyers, beauty labels are taking a stand against the sketchy sellers flooding their Amazon search results.
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
With the help of brand protection agencies and lawyers, beauty labels are taking a stand against the sketchy sellers flooding their Amazon search results.
Retail
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.