Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
e-commerce
Media
Highsnobiety to Wind Down E-Commerce, Lay Off Staff
The company plans to shutter its loss-making e-commerce division by the end of the year to focus on its core businesses.
Highsnobiety to Wind Down E-Commerce, Lay Off Staff
The company plans to shutter its loss-making e-commerce division by the end of the year to focus on its core businesses.
Beauty
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
Retail
Jenni Kayne Opens Its First International Pop-Up in London
The California-based brand has launched a pop-up at Selfridges, the first step in a larger global expansion strategy
Jenni Kayne Opens Its First International Pop-Up in London
The California-based brand has launched a pop-up at Selfridges, the first step in a larger global expansion strategy
Retail
The Great Fashion Reset | The Future of Multi-Brand Retail
As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.
The Great Fashion Reset | The Future of Multi-Brand Retail
As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.
Global Markets
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Retail
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
Retail
How Tuckernuck Went From Fashion Outsider to E-Commerce Darling
Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.
How Tuckernuck Went From Fashion Outsider to E-Commerce Darling
Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.
Partner Content
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
Beauty
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Beauty
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
Sustainability
Can an Ultra-Fast Fashion Brand Be ‘Sustainable’?
US-Australian Shein competitor Princess Polly recently received B Corp certification, gaining a coveted stamp of approval from one of the world’s leading corporate responsibility labels.
Can an Ultra-Fast Fashion Brand Be ‘Sustainable’?
US-Australian Shein competitor Princess Polly recently received B Corp certification, gaining a coveted stamp of approval from one of the world’s leading corporate responsibility labels.
Partner Content
Building Brand Communities and Lasting Consumer Connections
The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.
Building Brand Communities and Lasting Consumer Connections
The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.