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e-commerce

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Retail

Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.

Retail

Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.


Technology

Can Tech Save Poshmark?

Poshmark’s sale to South Korea-based Naver might feel hasty and ill-timed, but the resale company believes the technological benefits of the deal could help it solve a major conundrum: converting more of its 80 million users into buyers.

Technology

Can Tech Save Poshmark?

Poshmark’s sale to South Korea-based Naver might feel hasty and ill-timed, but the resale company believes the technological benefits of the deal could help it solve a major conundrum: converting more of its 80 million users into buyers.


Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.

Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.


Direct-to-Consumer

Shein’s New Rival, Explained

Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?

Direct-to-Consumer

Shein’s New Rival, Explained

Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?


Luxury

Richemont’s E-Commerce Ambitions: End or New Beginning?

After negotiating a staged exit from Yoox Net-a-Porter in exchange for shares in Farfetch, the Swiss group could hold a 25-percent stake in the fashion platform within 5 years.

Luxury

Richemont’s E-Commerce Ambitions: End or New Beginning?

After negotiating a staged exit from Yoox Net-a-Porter in exchange for shares in Farfetch, the Swiss group could hold a 25-percent stake in the fashion platform within 5 years.


Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”


Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.


Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.

Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.


Retail

Athleta Enters the Underwear Space

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Retail

Athleta Enters the Underwear Space

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.


Luxury

Richemont, Farfetch and YNAP: Understanding a Transformational E-Commerce Deal

The Swiss luxury group is spinning off Yoox Net-a-Porter in a joint venture with fashion platform Farfetch. What does it mean for Richemont, Farfetch, YNAP and the luxury industry at large? BoF dissects the deal.

Luxury

Richemont, Farfetch and YNAP: Understanding a Transformational E-Commerce Deal

The Swiss luxury group is spinning off Yoox Net-a-Porter in a joint venture with fashion platform Farfetch. What does it mean for Richemont, Farfetch, YNAP and the luxury industry at large? BoF dissects the deal.