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Retail

Ssense Is the Latest Fashion Company to Reduce Headcount

The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.

Retail

Ssense Is the Latest Fashion Company to Reduce Headcount

The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.


Retail

Shein’s Years of Explosive Growth Are Over. What’s Next?

The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.

Retail

Shein’s Years of Explosive Growth Are Over. What’s Next?

The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.


Workplace & Talent

How Brands Can Create Retail Jobs People Actually Want

SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.

Workplace & Talent

How Brands Can Create Retail Jobs People Actually Want

SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.


Direct-to-Consumer

Case Study | How to Build a Profitable DTC Brand

With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.

Direct-to-Consumer

Case Study | How to Build a Profitable DTC Brand

With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.


Partner Content

How Emerging Consumer Sentiment Should Inform Your Returns Process

E-commerce returns company Happy Returns, a PayPal company, and research firm TRC surveyed over 2,000 US consumers on their evolving shopping habits and attitudes towards online returns to enable merchants to optimise strategies. Discover key insights from the downloadable report here alongside BoF analysis.

Partner Content

How Emerging Consumer Sentiment Should Inform Your Returns Process

E-commerce returns company Happy Returns, a PayPal company, and research firm TRC surveyed over 2,000 US consumers on their evolving shopping habits and attitudes towards online returns to enable merchants to optimise strategies. Discover key insights from the downloadable report here alongside BoF analysis.


Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.

Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.


Retail

Why 2023 Will Set a New Baseline for Retail

As pandemic-driven disruptions subside, brands and retailers have a brand new slate with which to measure growth and progress.

Retail

Why 2023 Will Set a New Baseline for Retail

As pandemic-driven disruptions subside, brands and retailers have a brand new slate with which to measure growth and progress.


Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.

Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.


News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.


Luxury

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.

Luxury

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.


Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.


Topics

The Best of BoF: Global Markets, Tumult and Opportunity

From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.

Topics

The Best of BoF: Global Markets, Tumult and Opportunity

From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.