Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
e-commerce
Marketing
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
Retail
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Retail
How Brands Can Choose the Right In-Store Technology
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
How Brands Can Choose the Right In-Store Technology
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
Beauty
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
Technology
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
Technology
Putting AI Shopping Assistants to the Test
A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.
Putting AI Shopping Assistants to the Test
A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.
Direct-to-Consumer
Why There May Never Be a Gen-Z Glossier or Warby Parker
Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.
Why There May Never Be a Gen-Z Glossier or Warby Parker
Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.
Luxury
Luxury's Record High Stock Prices, Explained
Kering’s first-quarter sales were a stress test for luxury demand after strong momentum at LVMH and Hermès pushed shares in the sector to dizzying heights.
Luxury's Record High Stock Prices, Explained
Kering’s first-quarter sales were a stress test for luxury demand after strong momentum at LVMH and Hermès pushed shares in the sector to dizzying heights.
Luxury
BoF Insights | The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality
From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report.
BoF Insights | The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality
From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report.
China
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
Partner Content
BoF LIVE | How Retail Careers Are Evolving
Neiman Marcus’s Lana Todorovich shared how the retailer is navigating the luxury retail sector’s transformation with an emphasis on the customer experience, and how retail careers are changing in the sector.
BoF LIVE | How Retail Careers Are Evolving
Neiman Marcus’s Lana Todorovich shared how the retailer is navigating the luxury retail sector’s transformation with an emphasis on the customer experience, and how retail careers are changing in the sector.
Luxury
What’s Next for the Farfetch x YNAP Deal?
Amid a fast-shifting luxury e-commerce landscape, it appears the stakes have only risen for all the players involved in the deal — adding a new layer of urgency that things go off without a hitch.
What’s Next for the Farfetch x YNAP Deal?
Amid a fast-shifting luxury e-commerce landscape, it appears the stakes have only risen for all the players involved in the deal — adding a new layer of urgency that things go off without a hitch.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.