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e-commerce

Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.


Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.

Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.


China

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

China

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.


Retail

Amazon Prime Day Isn’t the Only Game in Town Anymore

The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.

Retail

Amazon Prime Day Isn’t the Only Game in Town Anymore

The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.


News & Analysis

Highsnobiety Lays Off 10 Percent of Its Staff

The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.

News & Analysis

Highsnobiety Lays Off 10 Percent of Its Staff

The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.


Workplace & Talent

Help Wanted: As Luxury Brands Open More Stores, Staffing Challenges Await

High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.

Workplace & Talent

Help Wanted: As Luxury Brands Open More Stores, Staffing Challenges Await

High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.


Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.


Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.

Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.


Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.

Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.


China

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.

China

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.


Technology

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.

Technology

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.


Retail

Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.

Retail

Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.