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Technology

How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.

Technology

How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.


Beauty

Prose Wants to Do for Skin What It Did for Hair

Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.

Beauty

Prose Wants to Do for Skin What It Did for Hair

Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.


Beauty

Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.

Beauty

Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.


Technology

For Luxury E-Commerce, It’s Even Worse Than It Looks

US consumer spending across online luxury sellers like Farfetch, Matches and Net-a-Porter suffered sustained declines throughout 2023. The question is whether the downturn is simply temporary or the luxury e-commerce model itself is broken.

Technology

For Luxury E-Commerce, It’s Even Worse Than It Looks

US consumer spending across online luxury sellers like Farfetch, Matches and Net-a-Porter suffered sustained declines throughout 2023. The question is whether the downturn is simply temporary or the luxury e-commerce model itself is broken.


Beauty

E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.

Beauty

E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.


Technology

Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.

Technology

Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.


Direct-to-Consumer

Why Levi’s Is Looking Beyond Denim

Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.

Direct-to-Consumer

Why Levi’s Is Looking Beyond Denim

Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.


Direct-to-Consumer

DTC Brands See a Long-Delayed Path to Exit in 2024

While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.

Direct-to-Consumer

DTC Brands See a Long-Delayed Path to Exit in 2024

While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.


Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.

Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.


Technology

The New Way Brands Are Battling, and Sometimes Even Beating, Bots

Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.

Technology

The New Way Brands Are Battling, and Sometimes Even Beating, Bots

Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.


Technology

The Best of BoF 2023: The AI Revolution

In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.

Technology

The Best of BoF 2023: The AI Revolution

In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.


China

How TikTok, Shein and Temu Are Changing the Look of E-Commerce

All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?

China

How TikTok, Shein and Temu Are Changing the Look of E-Commerce

All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?