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Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.

Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.


Global Markets

BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.

Global Markets

BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.


Retail

How Some Brands Are Beating the Retail Slowdown

Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.

Retail

How Some Brands Are Beating the Retail Slowdown

Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.


Direct-to-Consumer

Wholesale Brands Want to Be the New DTC Disruptors

Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.

Direct-to-Consumer

Wholesale Brands Want to Be the New DTC Disruptors

Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.


Beauty

The Battle for India’s $16 Billion Beauty Market Intensifies

Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.

Beauty

The Battle for India’s $16 Billion Beauty Market Intensifies

Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.


Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.

Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.


Retail

Can Everlane Get Back on Track?

The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.

Retail

Can Everlane Get Back on Track?

The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.


Partner Content

From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail

Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.

Partner Content

From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail

Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.


Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.

Luxury

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.


Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.

Direct-to-Consumer

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.


Direct-to-Consumer

How DTC Brands Are Cutting Costs

Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.

Direct-to-Consumer

How DTC Brands Are Cutting Costs

Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.


Luxury

The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Luxury

The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.