Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
direct-to-consumer
Partner Content
At Coterie New York, The New Rules of Brand Building
To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juul Nielsen, the founder of Akanvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
At Coterie New York, The New Rules of Brand Building
To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juul Nielsen, the founder of Akanvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
Workplace & Talent
Can the Fifteen Percent Pledge Get Past the Number?
As the climate around diversity initiatives shifts, the nonprofit is adapting its messaging to emphasise the need for long-term, structural changes over quick fixes.
Can the Fifteen Percent Pledge Get Past the Number?
As the climate around diversity initiatives shifts, the nonprofit is adapting its messaging to emphasise the need for long-term, structural changes over quick fixes.
Partner Content
How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries
The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.
How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries
The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.
Sports
Nike’s Complex Relationship With Wholesale, Explained
The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.
Nike’s Complex Relationship With Wholesale, Explained
The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.
Beauty
Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.
Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.
Retail
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Beauty
Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success
For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.
Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success
For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.
Beauty
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
Beauty
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.
How a DTC Veteran Made a Showerhead One of Beauty’s Hottest Items
DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.
Sports
The Gorpcore Empire Behind Salomon and Arc’teryx
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
The Gorpcore Empire Behind Salomon and Arc’teryx
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
Retail
Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?
The contemporary label is on track to hit nearly $300 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.
Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?
The contemporary label is on track to hit nearly $300 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.
Beauty
Beauty Brands Are Rediscovering an Old-School Way to Sell Their Products
Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
Beauty Brands Are Rediscovering an Old-School Way to Sell Their Products
Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.