Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
direct-to-consumer
Retail
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Beauty
Prose Wants to Do for Skin What It Did for Hair
Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.
Prose Wants to Do for Skin What It Did for Hair
Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.
Beauty
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
Luxury
After Hitting a Few Moguls, Skiwear Brand Perfect Moment Goes Public
The skiwear brand staged a small IPO on Thursday to fund its growth plans, after struggling to line up investors in the private market.
After Hitting a Few Moguls, Skiwear Brand Perfect Moment Goes Public
The skiwear brand staged a small IPO on Thursday to fund its growth plans, after struggling to line up investors in the private market.
Entrepreneurship
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
Retail
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
Retail
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
Retail
Are Brands Ready for a Holiday Returns Surge?
Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.
Are Brands Ready for a Holiday Returns Surge?
Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.
Retail
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Partner Content
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Entrepreneurship
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Direct-to-Consumer
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.