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direct-to-consumer

News & Analysis

Rebecca Minkoff Doubles Down on ‘See Now, Buy Now’ Amid Layoffs

The New York-based brand has eliminated 12-15 jobs related to wholesale operations, making room for new roles set to amplify e-commerce and direct-retail operations.

News & Analysis

Rebecca Minkoff Doubles Down on ‘See Now, Buy Now’ Amid Layoffs

The New York-based brand has eliminated 12-15 jobs related to wholesale operations, making room for new roles set to amplify e-commerce and direct-retail operations.


Luxury

How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business

Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.

Luxury

How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business

Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.


News & Analysis

Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next

The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.

News & Analysis

Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next

The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.


Retail

Rethinking the Fashion System

After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'

Retail

Rethinking the Fashion System

After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'


Retail

3 Fashion Start-ups Tapping Tough Categories

How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.

Retail

3 Fashion Start-ups Tapping Tough Categories

How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.


News & Analysis

Jimmy Choo Co-Founder’s New Brand Is Making Luxury Shoes Affordable

"The Jimmy Choo co-founder relaunched her namesake luxury footwear brand as direct to consumer."

News & Analysis

Jimmy Choo Co-Founder’s New Brand Is Making Luxury Shoes Affordable

"The Jimmy Choo co-founder relaunched her namesake luxury footwear brand as direct to consumer."


News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.

News & Analysis

With Shoppable Runway Shows, Fashion Brands Court Millennials

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.


News & Analysis

How Tommy Hilfiger Is Rewiring For Fashion Immediacy

BoF talks to Tommy Hilfiger about the company’s plan for TommyNow.

News & Analysis

How Tommy Hilfiger Is Rewiring For Fashion Immediacy

BoF talks to Tommy Hilfiger about the company’s plan for TommyNow.


Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.

Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.


Luxury

Op-Ed | Why Nascent Luxury Brands Need Middlemen

While it’s fashionable for start-up labels to bypass retailers and go direct-to-consumer, for nascent luxury brands, middlemen still play a critical role, argues Edwin Jiang.

Luxury

Op-Ed | Why Nascent Luxury Brands Need Middlemen

While it’s fashionable for start-up labels to bypass retailers and go direct-to-consumer, for nascent luxury brands, middlemen still play a critical role, argues Edwin Jiang.


News & Analysis

Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.

News & Analysis

Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.


News & Analysis

Direct-to-Consumer Labels Sharpen Their Brands

As the once-disruptive business model of bypassing wholesale and going direct-to-consumer via e-commerce becomes commonplace, brands must do more to differentiate themselves.

News & Analysis

Direct-to-Consumer Labels Sharpen Their Brands

As the once-disruptive business model of bypassing wholesale and going direct-to-consumer via e-commerce becomes commonplace, brands must do more to differentiate themselves.