Skip to main content

direct-to-consumer

News & Analysis

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.

News & Analysis

Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon

Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.


News & Analysis

Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.

News & Analysis

Walmart to Launch Everlane Rival

The yet-to-be named line will target Gen Z consumers.


Retail

The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

Listen to Doug Stephens aka the Retail Prophet ​​discus​s​ the death of wholesale​, the ​shift to direct-to-consumer, embracing uncertainty and ​​how to ​confront​​ Amazon.

Retail

The BoF Podcast: Inside the Retail Hurricane with Doug Stephens

Listen to Doug Stephens aka the Retail Prophet ​​discus​s​ the death of wholesale​, the ​shift to direct-to-consumer, embracing uncertainty and ​​how to ​confront​​ Amazon.


Retail

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Retail

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.


News & Analysis

Eyewear Brand Jimmy Fairly Plots UK Expansion

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.

News & Analysis

Eyewear Brand Jimmy Fairly Plots UK Expansion

The French direct-to-consumer eyewear label is entering the UK with a new London store, e-commerce and plans for 14 more outposts in 2018.


Financial Markets

Alibaba Snaps Up Stake in Ordre

Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.

Financial Markets

Alibaba Snaps Up Stake in Ordre

Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.


News & Analysis

The BoF Podcast: Inside Scott Sternberg’s Direct-to-Consumer Comeback

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.

News & Analysis

The BoF Podcast: Inside Scott Sternberg’s Direct-to-Consumer Comeback

This week on Inside Fashion, the founder of Band of Outsiders talks to Imran Amed about his new apparel brand and the secret to creating a successful fashion business in the digital age.


Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.

Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.


News & Analysis

For Direct-to-Consumer Brands, Scaling Isn’t Easy

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.

News & Analysis

For Direct-to-Consumer Brands, Scaling Isn’t Easy

Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.


News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

News & Analysis

How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.


News & Analysis

Sézane to Open New York Store, Launch Benjamin Millepied Capsule

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.

News & Analysis

Sézane to Open New York Store, Launch Benjamin Millepied Capsule

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.


Beauty

Avon Reports $36.5 Million Loss

The direct seller of cosmetics said its results were broadly in line with expectations as it moves ahead with its three-year transformation plan.

Beauty

Avon Reports $36.5 Million Loss

The direct seller of cosmetics said its results were broadly in line with expectations as it moves ahead with its three-year transformation plan.