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direct-to-consumer

News & Analysis

Is Third Time a Charm for Thakoon?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.

News & Analysis

Is Third Time a Charm for Thakoon?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.


Retail

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

Retail

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.


China

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.

China

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.


Retail

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.

Retail

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.


Beauty

Why Dior and Chanel Are Launching Direct Retail for Beauty

The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.

Beauty

Why Dior and Chanel Are Launching Direct Retail for Beauty

The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.


Luxury

With $50 Million in Fresh Funding, Tamara Mellon Aims for Disruption

The Los Angeles-based, direct-to-consumer shoe label has a new investor and a new plan to fix fashion’s broken supply chain.

Luxury

With $50 Million in Fresh Funding, Tamara Mellon Aims for Disruption

The Los Angeles-based, direct-to-consumer shoe label has a new investor and a new plan to fix fashion’s broken supply chain.


Retail

Six Things to Know About Selling Clothes in a Tough Market

Recently relaunched Alex Mill has enjoyed enough early success to open its first retail store ahead of schedule. But even with the backing of retail guru Mickey Drexler, startup life isn’t always easy.

Retail

Six Things to Know About Selling Clothes in a Tough Market

Recently relaunched Alex Mill has enjoyed enough early success to open its first retail store ahead of schedule. But even with the backing of retail guru Mickey Drexler, startup life isn’t always easy.


Luxury

What Did We Learn From Rihanna’s Fashion Launch?

The Fenty business model may not be truly revolutionary, but it does take new ideas further than other brands have been willing to go.

Luxury

What Did We Learn From Rihanna’s Fashion Launch?

The Fenty business model may not be truly revolutionary, but it does take new ideas further than other brands have been willing to go.


News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.


Entrepreneurship

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

Entrepreneurship

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.


Retail

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.

Retail

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.


Financial Markets

Op-Ed | Fashion Needs a New Business Model. Speed Is the Answer.

Fashion businesses need to move faster to remain competitive. But speeding up means more than chasing trends – brands must realign their entire supply chain to create both market and social value.

Financial Markets

Op-Ed | Fashion Needs a New Business Model. Speed Is the Answer.

Fashion businesses need to move faster to remain competitive. But speeding up means more than chasing trends – brands must realign their entire supply chain to create both market and social value.