As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.
From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.
This week, everyone will be talking about Casper's IPO, the state of New York Fashion Week and Macy's strategy update. Get your BoF Professional Cheat Sheet.
"DTC brands will either take down rounds, seek lifeline financing, get rolled up by private investors or expand into tangential categories to evolve
"DTC brands will either take down rounds, seek lifeline financing, get rolled up by private investors or expand into tangential categories to evolve
Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.
Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.
"The next frontier in the battle with Amazon is on the back-end."
"The next frontier in the battle with Amazon is on the back-end."
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.
The direct-to-consumer lifestyle brand has secured its first financing round ahead of the launch of its baby vertical, months after branching into leisure apparel.
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.
Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.