The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.
The ailing lingerie brand has beat analyst’s expectations this year. But it’s betting on an executive overhaul to help it finally pull off a turnaround.
Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand’s business by the end of the year. What's the secret to its success?
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
"Even before the pandemic, the whole fashion industry had started to unravel. What happens now that no one has a reason to dress up?"
"Even before the pandemic, the whole fashion industry had started to unravel. What happens now that no one has a reason to dress up?"
The layoffs will be part of the retailer's pivot toward e-commerce.
The layoffs will be part of the retailer's pivot toward e-commerce.
For founders of undercapitalised, unprofitable DTC brands, partnering with a strategic player earlier than anticipated is a success, not a failing, argues Matt Kaden.
For founders of undercapitalised, unprofitable DTC brands, partnering with a strategic player earlier than anticipated is a success, not a failing, argues Matt Kaden.
Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.
Gone are the days of aggressive customer acquisition, returns on paid marketing investment and single hero products as surefire ways to capture the imagination of the coveted Millennial and Gen-Z consumer.
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.
Online brands were facing profitability challenges before the crisis struck. Now, they must confront dramatically lower valuations and the possibility of being sold in distress — or worse.
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.