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direct-to-consumer

Retail

Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.

Retail

Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.


Retail

Ralph Lauren Sold Club Monaco. What’s Next?

The American retailer joins Gap Inc and others in shedding a smaller label to focus on its core. But the road to growth will be bumpy, analysts say.

Retail

Ralph Lauren Sold Club Monaco. What’s Next?

The American retailer joins Gap Inc and others in shedding a smaller label to focus on its core. But the road to growth will be bumpy, analysts say.


Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.

Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.


Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?


Retail

The Resale Gold Rush Rolls On

BoF unpacks emerging models of resale services for brands, including Reflaunt, a startup that counts Ganni’s founder among its latest investors, and Vestiaire Collective’s new ‘Brand Approved’ programme.

Retail

The Resale Gold Rush Rolls On

BoF unpacks emerging models of resale services for brands, including Reflaunt, a startup that counts Ganni’s founder among its latest investors, and Vestiaire Collective’s new ‘Brand Approved’ programme.


Retail

DTC vs Wholesale: Striking the Right Balance

How and where should brands sell in 2021? New best practices are emerging.

Retail

DTC vs Wholesale: Striking the Right Balance

How and where should brands sell in 2021? New best practices are emerging.


Technology

One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?

Technology

One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?


Technology

A Guide to Fashion’s Upcoming IPOs

Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?

Technology

A Guide to Fashion’s Upcoming IPOs

Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?


Retail

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.

Retail

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.


Retail

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.

Retail

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.


Retail

Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.

Retail

Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.


Technology

Where VCs Are Placing Their Bets

Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.

Technology

Where VCs Are Placing Their Bets

Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.