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Retail

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.

Retail

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.


Technology

The Year Ahead: Unlocking Next-Generation Social Shopping

New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.

Technology

The Year Ahead: Unlocking Next-Generation Social Shopping

New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.


News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

News & Analysis

The State of Fashion 2022: Global Gains Mask Recovery Pains

The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.


Retail

How to Win in the Contemporary Category

French brand Ba&sh saw record sales this year, joining a group of mid-priced labels in defying the broader segment squeeze. What’s behind their success?

Retail

How to Win in the Contemporary Category

French brand Ba&sh saw record sales this year, joining a group of mid-priced labels in defying the broader segment squeeze. What’s behind their success?


Technology

Inside Adidas’ Billion-Dollar Digital Transformation

The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.

Technology

Inside Adidas’ Billion-Dollar Digital Transformation

The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.


Retail

The 24-Year-Old Aiming to Dethrone Victoria’s Secret

Parade has a grand plan to be the ‘next big underwear brand.’ Up next: its first store.

Retail

The 24-Year-Old Aiming to Dethrone Victoria’s Secret

Parade has a grand plan to be the ‘next big underwear brand.’ Up next: its first store.


Luxury

Canada Goose Expands Into Footwear

With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.

Luxury

Canada Goose Expands Into Footwear

With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.


Direct-to-Consumer

The Original Direct-to-Consumer Brand Heads for the Exit

This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.

Direct-to-Consumer

The Original Direct-to-Consumer Brand Heads for the Exit

This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.


Retail

Why Wilson Is Betting on Fashion

Best known for tennis rackets, basketballs and baseball bats, the sports equipment company has its sights set on a future in sportswear with buzzy collaborations and periodic product drops.

Retail

Why Wilson Is Betting on Fashion

Best known for tennis rackets, basketballs and baseball bats, the sports equipment company has its sights set on a future in sportswear with buzzy collaborations and periodic product drops.


Beauty

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.

Beauty

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.


Beauty

Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.

Beauty

Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.


Beauty

Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.

Beauty

Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.