Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
direct-to-consumer
Technology
How Fashion’s Relationship With Buy Now, Pay Later Is Changing
Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
How Fashion’s Relationship With Buy Now, Pay Later Is Changing
Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.
Retail
Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.
Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.
Sports
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
Retail
Have Outdoor Voices’ Turnaround Efforts Worked?
The once-hyped activewear brand, which went on the market in June, is growing. But at what cost?
Have Outdoor Voices’ Turnaround Efforts Worked?
The once-hyped activewear brand, which went on the market in June, is growing. But at what cost?
Luxury
Tommy Hilfiger Is Returning to New York Fashion Week in September
The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.
Tommy Hilfiger Is Returning to New York Fashion Week in September
The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.
Sports
Explainer — Why the Menswear Market Is on Fire
From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Explainer — Why the Menswear Market Is on Fire
From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.
Retail
American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics
After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.
American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics
After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.
Direct-to-Consumer
BoF LIVE: Building a DTC Challenger Brand
Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.
BoF LIVE: Building a DTC Challenger Brand
Parade founder Cami Téllez and Ben Clymer, founder of Hodinkee, join BoF retail correspondent Cathaleen Chen to discuss the challenges of building digitally-native, direct-to-consumer brands capable of chipping away at mainstays’ market share as performance marketing costs rise.
Entrepreneurship
How to Fundraise in a Bear Market
Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.
How to Fundraise in a Bear Market
Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.
Retail
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Entrepreneurship
Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand
The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.
Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand
The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.
Sports
How Athletes Went From Selling Merch to Building Fashion Brands
High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.
How Athletes Went From Selling Merch to Building Fashion Brands
High-profile athletes used to make money by inking licensing deals with retailers that use their names on jerseys and shorts. Today, sports stars like Russell Westbrook and Megan Rapinoe are launching their own labels, with full financial and creative control.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.