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direct-to-consumer

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.


Beauty

How Shai Eisenman’s Bubble Broke Through With Gen-Z

Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.

Beauty

How Shai Eisenman’s Bubble Broke Through With Gen-Z

Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.


Workplace & Talent

Fashion’s Biggest Gen-Z Hiring Challenge

Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.

Workplace & Talent

Fashion’s Biggest Gen-Z Hiring Challenge

Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Sustainability

The Quest to Make Environmentally-Friendly Bras and Knickers

Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.

Sustainability

The Quest to Make Environmentally-Friendly Bras and Knickers

Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.


Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.

Direct-to-Consumer

How In-Store Services Help DTC Brands Win at Brick-and-Mortar

A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.


Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.

Retail

BoF LIVE | Can On Set a New Pace for Sportswear?

A panel of experts discuss how On has transformed its unconventional performance-running shoes into one of the world’s most recognisable footwear brands.


Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.

Sports

Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.


Retail

Why the Retail Renaissance Can’t Last Forever

Rents plummeted during the pandemic, allowing brands to open thousands of new stores this year. But on the hottest streets, the deals are over and bidding wars have begun.

Retail

Why the Retail Renaissance Can’t Last Forever

Rents plummeted during the pandemic, allowing brands to open thousands of new stores this year. But on the hottest streets, the deals are over and bidding wars have begun.


Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.

Retail

How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.


Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.

Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.