Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
direct-to-consumer
News & Analysis
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
Direct-to-Consumer
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Direct-to-Consumer
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.
Direct-to-Consumer
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
News & Analysis
The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
Retail
Competition in the Jewellery Market Is Heating Up
Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.
Competition in the Jewellery Market Is Heating Up
Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.
Luxury
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Direct-to-Consumer
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
Direct-to-Consumer
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Retail
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Marketing
What Fashion Needs to Know About Netflix’s New Ad Tier
Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.
What Fashion Needs to Know About Netflix’s New Ad Tier
Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.