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Technology

Virtual Reality’s Best Use in Fashion May Be For Design

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.

Technology

Virtual Reality’s Best Use in Fashion May Be For Design

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.


Technology

How Virtual Sampling Went Mainstream

There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.

Technology

How Virtual Sampling Went Mainstream

There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.


Partner Content

Luxury’s Opportunities for Growth Through Innovation and Sustainability

In Paris, Shopify and BoF gathered executives from Jacquemus, Coperni, Isabel Marant, Patou, Giambattista Valli, Marine Serre, Paco Rabanne, Ami, Vestiaire Collective and Early Majority to discuss the strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates.

Partner Content

Luxury’s Opportunities for Growth Through Innovation and Sustainability

In Paris, Shopify and BoF gathered executives from Jacquemus, Coperni, Isabel Marant, Patou, Giambattista Valli, Marine Serre, Paco Rabanne, Ami, Vestiaire Collective and Early Majority to discuss the strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates.


Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship


Technology

AI Is Designing Clothes Now

Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.

Technology

AI Is Designing Clothes Now

Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.


Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Luxury

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Partner Content

At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.

Partner Content

At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.


Partner Content

How AR Strategies Can Drive Growth in Fashion & Beauty

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.

Partner Content

How AR Strategies Can Drive Growth in Fashion & Beauty

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.


Workplace & Talent

Fashion’s In-Demand Jobs

Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.

Workplace & Talent

Fashion’s In-Demand Jobs

Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.


Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.

Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.


Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.

Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.


Partner Content

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.

Partner Content

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.