Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
digital
Beauty
Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.
Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.
Luxury
Kering to Take Control of E-Commerce, Ending YNAP Partnership
The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.
Kering to Take Control of E-Commerce, Ending YNAP Partnership
The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.
Media
Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.
Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.
Workplace & Talent
How to Hire for Fashion’s New World Order
Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.
How to Hire for Fashion’s New World Order
Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.
News & Analysis
Learn How to Create Content to Engage Your Audience
Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.
Learn How to Create Content to Engage Your Audience
Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.
Retail
Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.
Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.
News & Analysis
WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger
The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.
WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger
The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.
Technology
Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels
This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.
Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels
This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.
News & Analysis
Flipkart Unveils Loyalty Programme to Counter Amazon Prime
The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.
Flipkart Unveils Loyalty Programme to Counter Amazon Prime
The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.
Global Markets
Farfetch Acquires Chinese Digital Marketing Agency
The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.
Farfetch Acquires Chinese Digital Marketing Agency
The fashion e-commerce platform has acquired CuriosityChina in a bid to boost its presence in the world's second-largest luxury market.
Technology
Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China
This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.
Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China
This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.
China
China’s Hottest New Social Media App
Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.
China’s Hottest New Social Media App
Douyin, an addictive video app with 300 million active users, has fashion and beauty brands wondering whether they should get in on the action.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.