Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
digital-media
Media
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Cosmopolitan Wants to be Known for More Than Sex Tips and Unicorns
The Hearst title's new digital director wants to set a fresh tone without sacrificing the viral content that’s made the website a success.
Media
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Drew Elliott's Formula to Break the Internet
In 2014, Drew Elliott drove 16 million people to Paper's website in two days. Now, with excerpts from BoF's online education course, Digital Marketing with Drew Elliott, we breakdown his formula for how to #BreakTheInternet.
Media
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Digital Media in 2018: Only the Strong Will Survive
Facing a turbulent media environment, publishers are refining their approach to content, platform and monetisation in a bid for survival.
Media
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Vice Relaunches Amuse as Luxury Travel Play
Once conceived as a lifestyle-focused offshoot of i-D, Vice Media’s growing fashion and luxury group is repositioning the property to target affluent, experience-seeking men.
Media
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
A Five Point Plan for Condé Nast
In the second quarter of 2018, digital revenue at the legacy publisher is set to match print revenue for the first time, but Condé Nast still has work to do to set itself up for long-term survival — or a sale.
Media
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
What Vanity Fair’s Lena Waithe Cover Says About Magazines in the Digital Age
Today, making a statement that drives online engagement is more important than newsstand sales, argues Amy Odell.
News & Analysis
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Miroslava Duma Steps Down from Buro 24/7 Following Flurry of Scandal
“This exit will allow me to focus on the development of Future Tech Lab, and other yet unannounced personal projects, as well as making more time to
Media
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
Media
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Traffic Doesn’t Make a Media Brand
Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.
Technology
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Bits & Bytes | The First Digital Supermodel, Apple Takes the Lead on Wearables
This week, Shudu is the first digitally-created supermodel, while Apple overtakes Fitbit in wearables sales.
Media
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Condé Nast Goes to Market with ‘Next Generation Network’
The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.
Media
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
Vox Media Cuts 50 Employees
The layoffs at Vox Media are yet another sign of upheaval in digital media.
The News in Brief
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.