Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
data
Fashion Week
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Retail
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
Fashion Week
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
Partner Content
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Partner Content
Building Competitive Advantage in Customer Care Through AI
BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.
Building Competitive Advantage in Customer Care Through AI
BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.
Retail
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
Partner Content
Dubai’s Evolving Infrastructure and Fashion Value Chain
The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.
Dubai’s Evolving Infrastructure and Fashion Value Chain
The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.
Partner Content
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Retail
Will Global Retail Giants’ Big Bet on American Consumers Pay Off?
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
Will Global Retail Giants’ Big Bet on American Consumers Pay Off?
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
Retail
The Future of Online Resale Is Offline
Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.
The Future of Online Resale Is Offline
Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.
Beauty
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Luxury
The State of Fashion: Luxury
Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.
The State of Fashion: Luxury
Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.