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Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


Retail

Saks’ Downfall Is a Make-or-Break Moment for Macy’s

Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.

Retail

Saks’ Downfall Is a Make-or-Break Moment for Macy’s

Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.


Beauty

In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.

Beauty

In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.


Marketing

MAC, Chappell Roan and the Power of Polarisation in Marketing

In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.

Marketing

MAC, Chappell Roan and the Power of Polarisation in Marketing

In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.


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Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


Beauty

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.

Beauty

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.


Partner Content

The Business of Beauty and Amazon Beauty Celebrate Founder-Led Brands in Los Angeles

Founders and executives from Arrae, Phlur, Danessa Myricks Beauty, Haus Labs, Pattern Beauty, Kosas, Patrick Ta, Ilia, Summer Fridays and One/Size by Patrick Starr gathered in Los Angeles for dinner to celebrate the city’s thriving founder-led beauty community.

Partner Content

The Business of Beauty and Amazon Beauty Celebrate Founder-Led Brands in Los Angeles

Founders and executives from Arrae, Phlur, Danessa Myricks Beauty, Haus Labs, Pattern Beauty, Kosas, Patrick Ta, Ilia, Summer Fridays and One/Size by Patrick Starr gathered in Los Angeles for dinner to celebrate the city’s thriving founder-led beauty community.


Workplace & Talent

Rent-a-CEO: Why More Fashion Brands Are Hiring Part-Time Executives

From beauty labels like BLK/OPL to retailers such as Lulus, more companies are tapping seasoned fractional talent who bring expertise and low commitment in a volatile economic climate.

Workplace & Talent

Rent-a-CEO: Why More Fashion Brands Are Hiring Part-Time Executives

From beauty labels like BLK/OPL to retailers such as Lulus, more companies are tapping seasoned fractional talent who bring expertise and low commitment in a volatile economic climate.


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Retail

Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty

Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.

Retail

Gap Taps Reed Krakoff and John Demsey to Lead Push Into Accessories and Beauty

Gap Inc. said it plans to launch beauty at Old Navy this fall in 150 stores, including some in the form of shop-in-shops. Accessories will encompass handbags, jewellery and leather goods across its portfolio. But venturing into new categories will pose a risk for a retailer still in the early innings of a turnaround.


Beauty

Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.

Beauty

Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.


Beauty

Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.

Beauty

Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.


Beauty

What’s In Store for Tom Ford Beauty?

The Estée Lauder Companies-owned designer cosmetics label, hoping to reignite consumer interest and get back on the path to growth, is opening two new locations in Paris and New York.

Beauty

What’s In Store for Tom Ford Beauty?

The Estée Lauder Companies-owned designer cosmetics label, hoping to reignite consumer interest and get back on the path to growth, is opening two new locations in Paris and New York.