Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
communications
Marketing
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
Technology
Orange to Invest in Nigerian E-Commerce Group Africa Internet
French telecommunications company Orange is to invest 75 million euro ($85 million) in Nigerian e-commerce group Africa Internet Group and become a shareholder, the two companies said on Tuesday.
Orange to Invest in Nigerian E-Commerce Group Africa Internet
French telecommunications company Orange is to invest 75 million euro ($85 million) in Nigerian e-commerce group Africa Internet Group and become a shareholder, the two companies said on Tuesday.
Financial Markets
SoftBank Group Invests $250 Million in Talent Agency WME-IMG
SoftBank Group Corp., the Japanese telecommunications company, invested $250 million in WME-IMG LLC in a deal that values the sports and entertainment agency at $5.5 billion.
SoftBank Group Invests $250 Million in Talent Agency WME-IMG
SoftBank Group Corp., the Japanese telecommunications company, invested $250 million in WME-IMG LLC in a deal that values the sports and entertainment agency at $5.5 billion.
Marketing
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Retail
Inside Balmain's Digital Revolution
In our latest ‘Inside Fashion’ interview, BoF's Imran Amed sits down with Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and its digital revolution.
Inside Balmain's Digital Revolution
In our latest ‘Inside Fashion’ interview, BoF's Imran Amed sits down with Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and its digital revolution.
News & Analysis
Barneys Is Publishing Its Own Magazine
"Barneys is turning its blog The Window into a full-blown printed magazine."
Barneys Is Publishing Its Own Magazine
"Barneys is turning its blog The Window into a full-blown printed magazine."
Marketing
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
Marketing
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Technology
Bits & Bytes | Tokopedia, Snapdeal, Apple Pay, Fitbit
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Tokopedia, Snapdeal, Apple Pay, Fitbit
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Workplace & Talent
Role Call | Kevin Fegans, Communications Director
There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In a new series that coincides
Role Call | Kevin Fegans, Communications Director
There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In a new series that coincides
News & Analysis
Black Milk, 'Sharkies' and the Rise of a Fashion Fandom
BRISBANE, Australia — Fandoms are communities that take root and grow around cultish aspects of pop culture. Think Potterheads (fans of Harry
Black Milk, 'Sharkies' and the Rise of a Fashion Fandom
BRISBANE, Australia — Fandoms are communities that take root and grow around cultish aspects of pop culture. Think Potterheads (fans of Harry
Workplace & Talent
Role Call | Helane Crowell, Online Content Creator
Laney Crowell, executive director of online global communications at Estée Lauder, says take the time to build a foundation. Sometimes, the slower you go, the faster you will get there.
Role Call | Helane Crowell, Online Content Creator
Laney Crowell, executive director of online global communications at Estée Lauder, says take the time to build a foundation. Sometimes, the slower you go, the faster you will get there.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.