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Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

Luxury

Case Study | Inside the $7 Billion Dior Phenomenon

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”


Sports

Why Brands Are Tapping Unconventional Partners for Big Collaborations

Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.

Sports

Why Brands Are Tapping Unconventional Partners for Big Collaborations

Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.


Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.

Sports

Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?

With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.


Sports

What Happens After Sneaker Resale Prices Peak?

The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.

Sports

What Happens After Sneaker Resale Prices Peak?

The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.


Retail

Yeezy Gap Brings a Dystopian Retail Experience to Stores

Clothes from the collaboration between Gap and rapper Kanye West went on sale in a physical Gap store for the first time today, in a blacked out space where clothes were piled into plastic bags.

Retail

Yeezy Gap Brings a Dystopian Retail Experience to Stores

Clothes from the collaboration between Gap and rapper Kanye West went on sale in a physical Gap store for the first time today, in a blacked out space where clothes were piled into plastic bags.


Beauty

Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.

Beauty

Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.


Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.


Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.

Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.


Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

Retail

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.


Entrepreneurship

How a Little Italian Hotel Became a Global Fashion Brand

Pellicano group CEO and creative director Marie-Louise Sciò has turned her family’s hospitality business into a name with international caché, partnering with the likes of Birkenstock and Matchesfashion. Now, the group is an attractive acquisition target.

Entrepreneurship

How a Little Italian Hotel Became a Global Fashion Brand

Pellicano group CEO and creative director Marie-Louise Sciò has turned her family’s hospitality business into a name with international caché, partnering with the likes of Birkenstock and Matchesfashion. Now, the group is an attractive acquisition target.


Technology

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.

Technology

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.


Luxury

Kim Jones’ ERL Collection: Don’t Call It a Collaboration

Dior Men’s artistic director invited Venice, California-based designer Eli Russell Linnetz to build a capsule nostalgic for the early 1990s, but helped him merchandise it for today.

Luxury

Kim Jones’ ERL Collection: Don’t Call It a Collaboration

Dior Men’s artistic director invited Venice, California-based designer Eli Russell Linnetz to build a capsule nostalgic for the early 1990s, but helped him merchandise it for today.