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Retail

Why So Many Brands Gave Up on Clothing Rental

Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.

Retail

Why So Many Brands Gave Up on Clothing Rental

Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.


Partner Content

Reimagining Customer Connections Through Digital Product Passports

Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.

Partner Content

Reimagining Customer Connections Through Digital Product Passports

Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.


Retail

This Week: Is H&M’s Turnaround Working?

The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.

Retail

This Week: Is H&M’s Turnaround Working?

The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.


Retail

The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.

Retail

The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.


Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.

Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.


Partner Content

Unlocking Commercial Opportunities with Digital Product Passports

Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.

Partner Content

Unlocking Commercial Opportunities with Digital Product Passports

Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.


Partner Content

How the Korean Resale Market Is Evolving

In the first edition of Bunjang’s ‘Korean Luxury Resale Report,’ the re-commerce platform examines the exponential growth of the secondhand market in the region and the defining trends to know now. Discover key insights from the report here, alongside BoF analysis.

Partner Content

How the Korean Resale Market Is Evolving

In the first edition of Bunjang’s ‘Korean Luxury Resale Report,’ the re-commerce platform examines the exponential growth of the secondhand market in the region and the defining trends to know now. Discover key insights from the report here, alongside BoF analysis.


Partner Content

Understanding the Luxury Resale Market in Korea

Koreans spend an average of $325 per capita on luxury goods each year — the highest spending globally, according to Morgan Stanley. BoF sits down with mobile re-commerce platform Bunjang’s CEO Choi Jae-hwa to understand how the resale sector stands to benefit.

Partner Content

Understanding the Luxury Resale Market in Korea

Koreans spend an average of $325 per capita on luxury goods each year — the highest spending globally, according to Morgan Stanley. BoF sits down with mobile re-commerce platform Bunjang’s CEO Choi Jae-hwa to understand how the resale sector stands to benefit.


Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.


Luxury

Fashion Can Go for Eye-Popping Prices at Auction. Who’s Buying It?

After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.

Luxury

Fashion Can Go for Eye-Popping Prices at Auction. Who’s Buying It?

After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.


Retail

DHL Launches Branded Resale

In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.

Retail

DHL Launches Branded Resale

In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.


Partner Content

Understanding the Potential of Digital Product Passports

New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.

Partner Content

Understanding the Potential of Digital Product Passports

New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.