US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
celebrity
Fashion Week
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
Marketing
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Beauty
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
Marketing
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Sports
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Sports
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Luxury
This Week: The Super Bowl; Gucci at a Crossroads
Expectations are low for the struggling luxury mega brand, as parent Kering reports fourth-quarter results.
This Week: The Super Bowl; Gucci at a Crossroads
Expectations are low for the struggling luxury mega brand, as parent Kering reports fourth-quarter results.
Luxury
Why Louis Vuitton Went Back to Murakami
Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.
Why Louis Vuitton Went Back to Murakami
Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.
Partner Content
BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion
Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.
BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion
Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.
News & Analysis
LA Brands Pause Business as Usual for Wildfire Relief
Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
LA Brands Pause Business as Usual for Wildfire Relief
Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
Beauty
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
Sports
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.