Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
celebrity
Beauty
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Partner Content
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
Beauty
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
Beauty
Black Beauty Excellence Was the Star of the Met Gala
Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.
Black Beauty Excellence Was the Star of the Met Gala
Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.
Media
At the Met Gala, Dandies Owned the Night
In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.
At the Met Gala, Dandies Owned the Night
In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.
Beauty
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
Professional
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Retail
What the Closet Sale Craze Says About Shopping
The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.
What the Closet Sale Craze Says About Shopping
The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.
Beauty
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
Retail
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Fashion Week
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Retail
This Week: Is H&M’s Turnaround Working?
The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
This Week: Is H&M’s Turnaround Working?
The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.