Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.
The US wearable tech company intends to add more than 600 new roles across various departments, founder and chief executive Will Ahmed told Bloomberg.