Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
celebrity
Media
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Marketing
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
Beauty
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
Beauty
Grimes’ Co-Creative Director Launches Sci-Fi-Inspired Beauty Brand
Cosmetics line Hyrular Beauty, which debuts on Wednesday, is targeting the fashionable gamer set with a futuristic campaign.
Grimes’ Co-Creative Director Launches Sci-Fi-Inspired Beauty Brand
Cosmetics line Hyrular Beauty, which debuts on Wednesday, is targeting the fashionable gamer set with a futuristic campaign.
Luxury
Would Basquiat Have Loved or Hated All the Merch?
Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.
Would Basquiat Have Loved or Hated All the Merch?
Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.
Sustainability
From Shein to Chanel, What Paris Says About the State of Fashion
After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.
From Shein to Chanel, What Paris Says About the State of Fashion
After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.
Retail
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Global Markets
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Beauty
Gen Z Gets Its Own Class of Supermodels
A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.
Gen Z Gets Its Own Class of Supermodels
A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.
News & Analysis
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Marketing
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
Partner Content
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.