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celebrity

Luxury

Op-Ed | How Celebrity Sells in China

Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.

Luxury

Op-Ed | How Celebrity Sells in China

Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.


China

The Business of Blogging | Gogoboi

Next up in our ongoing series on fashion’s most influential bloggers and their business models, BoF speaks to the irrepressible Chinese fashion blogger known as Gogoboi.

China

The Business of Blogging | Gogoboi

Next up in our ongoing series on fashion’s most influential bloggers and their business models, BoF speaks to the irrepressible Chinese fashion blogger known as Gogoboi.


Marketing

Feeding the Feed

In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.

Marketing

Feeding the Feed

In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.


News & Analysis

Jonathan Van Meter and the Age of Celebrity

Debra Scherer speaks to Jonathan Van Meter, a contributing editor at American Vogue, about his professional trajectory and fashion magazines in the age of celebrity.

News & Analysis

Jonathan Van Meter and the Age of Celebrity

Debra Scherer speaks to Jonathan Van Meter, a contributing editor at American Vogue, about his professional trajectory and fashion magazines in the age of celebrity.