US Economy Unexpectedly Loses Jobs in February; Unemployment Rate Rises to 4.4%
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
celebrity
News & Analysis
Men Are Changing. Are Brands Keeping Up?
Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.
Men Are Changing. Are Brands Keeping Up?
Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.
Luxury
LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move
According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.
LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move
According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.
News & Analysis
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
China
China's Celebrity Ambassador Minefield
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.
China's Celebrity Ambassador Minefield
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China's largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market.
News & Analysis
How Cardi B Makes Fashion Moves
The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.
How Cardi B Makes Fashion Moves
The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.
Beauty
Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist
Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.
Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist
Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.
China
Controversial Hip-Hop Stars Keep Brands Guessing
China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.
Controversial Hip-Hop Stars Keep Brands Guessing
China’s streetwear market is booming thanks to the local hip-hop scene, but its stars are under the microscope of the authorities.
Retail
Uniqlo’s $300 Million Bet on Federer
The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.
Uniqlo’s $300 Million Bet on Federer
The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.
China
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
News & Analysis
How to Dress Meghan Markle (Hint: You Probably Can't)
Unofficial endorsements from the royal family are worth £200 million a year to British companies alone. But dressing a royal brings its own challenges.
How to Dress Meghan Markle (Hint: You Probably Can't)
Unofficial endorsements from the royal family are worth £200 million a year to British companies alone. But dressing a royal brings its own challenges.
Beauty
Kim Kardashian Means Business
The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?
Kim Kardashian Means Business
The most popular Kardashian of them all has parlayed her social media stardom into a fast-growing beauty business. Can she build a mega-brand that lasts?
News & Analysis
On the Red Carpet, the Oscars Avoids Hollywood's #MeToo Moment
The lead up to the awards had little in the way of demonstrations tied to the industry’s sexual misconduct scandals.
On the Red Carpet, the Oscars Avoids Hollywood's #MeToo Moment
The lead up to the awards had little in the way of demonstrations tied to the industry’s sexual misconduct scandals.
The News in Brief
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.