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China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.

China

Eileen Gu’s China Choice Proves Lucrative, For Now

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.


Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.

Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.


Retail

Why Celebrities Are Buying Their Brands Back

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.

Retail

Why Celebrities Are Buying Their Brands Back

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.


Beauty

The State of the Celebrity Beauty Brand

Collaborations with musicians like Iggy Azalea and Doja Cat weren’t enough to save BH Cosmetics, which filed for bankruptcy this month.

Beauty

The State of the Celebrity Beauty Brand

Collaborations with musicians like Iggy Azalea and Doja Cat weren’t enough to save BH Cosmetics, which filed for bankruptcy this month.


China

Should Brands Be Less Deferential Toward China?

Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.

China

Should Brands Be Less Deferential Toward China?

Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.


Luxury

Meet the Creative Agency Behind Those Viral Dazed Covers

New School, a new agency out of London reps a fast-rising group of tight-knit creatives, including the teams behind last fall’s Dazed covers featuring Rihanna and Harry Styles, campaigns for Apple and Klarna, and shows for Chopova Lowena and Thebe Magugu.

Luxury

Meet the Creative Agency Behind Those Viral Dazed Covers

New School, a new agency out of London reps a fast-rising group of tight-knit creatives, including the teams behind last fall’s Dazed covers featuring Rihanna and Harry Styles, campaigns for Apple and Klarna, and shows for Chopova Lowena and Thebe Magugu.


Retail

The Final Verdict on Holiday Sales

This week, everyone will be talking about US retail sales and inflation data, plus how the Omicron variant is upending awards season and fashion month.

Retail

The Final Verdict on Holiday Sales

This week, everyone will be talking about US retail sales and inflation data, plus how the Omicron variant is upending awards season and fashion month.


China

China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.

China

China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.


News & Analysis

VOICES 2021 — Livestreaming Today

BoF VOICES is returning this year from Dec. 2 to 3 with a stellar lineup of speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism, and of course, fashion.

News & Analysis

VOICES 2021 — Livestreaming Today

BoF VOICES is returning this year from Dec. 2 to 3 with a stellar lineup of speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism, and of course, fashion.


Luxury

What Will ‘House of Gucci’ Mean for Gucci, the Brand?

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.

Luxury

What Will ‘House of Gucci’ Mean for Gucci, the Brand?

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.


China

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.

China

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.


Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.