Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.
Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.
The skin care brand never needed celebrity ambassadors before, but working with the A-list singer may be key to winning back Gen-Z.
The skin care brand never needed celebrity ambassadors before, but working with the A-list singer may be key to winning back Gen-Z.
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
A hair care start-up that was helped out of obscurity by an endorsement from Kim Kardashian is on track to earn its private equity owner one of the biggest and fastest payouts in the history of the industry.
A hair care start-up that was helped out of obscurity by an endorsement from Kim Kardashian is on track to earn its private equity owner one of the biggest and fastest payouts in the history of the industry.
The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.
The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
The decline in nonfarm payrolls reported by the Labor Department in its employment report on Friday was the sixth since January 2025 and the second largest.
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.