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Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.


Luxury

Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.

Luxury

Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.


Marketing

Will Netflix Ads Be Worth It For Fashion?

As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising on Netflix, which arrives later this year, is a compelling investment.

Marketing

Will Netflix Ads Be Worth It For Fashion?

As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising on Netflix, which arrives later this year, is a compelling investment.


Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.

Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.


Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


Luxury

Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.

Luxury

Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.


Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?

Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?


Beauty

Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.

Beauty

Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.


Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.

Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.


Marketing

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

Marketing

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.


Media

How Vogue Monetises the Met Gala

What began as a fundraiser for the Metropolitan Museum of Art’s Costume Institute has also become a major revenue opportunity for publisher Condé Nast.

Media

How Vogue Monetises the Met Gala

What began as a fundraiser for the Metropolitan Museum of Art’s Costume Institute has also become a major revenue opportunity for publisher Condé Nast.


Financial Markets

Fashion’s Bumpy Road Ahead

This week, everyone will be talking about the Met Gala, earnings season and the BoF Tech Summit.

Financial Markets

Fashion’s Bumpy Road Ahead

This week, everyone will be talking about the Met Gala, earnings season and the BoF Tech Summit.