Skip to main content

celebrity

Fashion Week

Kim Kardashian and Dolce & Gabbana: A Match Made in Marketing Heaven

Designers Stefano Gabbana and Domenico Dolce tapped the mega-influencer to co-design their most recent collection.

Fashion Week

Kim Kardashian and Dolce & Gabbana: A Match Made in Marketing Heaven

Designers Stefano Gabbana and Domenico Dolce tapped the mega-influencer to co-design their most recent collection.


China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.

China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.


Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.

Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.


Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.


Beauty

Why Kate Moss Can Sell Diet Coke and Wellness

The model is better known for her hard living past than her taste in beauty and wellness products. But Moss’s past aversion to self promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz.

Beauty

Why Kate Moss Can Sell Diet Coke and Wellness

The model is better known for her hard living past than her taste in beauty and wellness products. But Moss’s past aversion to self promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz.


Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.

Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.


Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.

Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.


Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.

Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.


Entrepreneurship

The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.

Entrepreneurship

The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.


Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.

Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.


Media

How to Create a Fashion Magazine in 2022

Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.

Media

How to Create a Fashion Magazine in 2022

Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.


Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.