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Beauty

Will Gen-Z Buy Anything Millie Bobby Brown Sells?

With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.

Beauty

Will Gen-Z Buy Anything Millie Bobby Brown Sells?

With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.


Beauty

Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.

Beauty

Inside Peter Dundas’ Big Beauty Bet

The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.


Creative Class

Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.

Creative Class

Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.


Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.

Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.


Luxury

Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.

Luxury

Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.


Marketing

Why Calvin Klein Ads Still Get People Talking

Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.

Marketing

Why Calvin Klein Ads Still Get People Talking

Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.


Sports

On: Capitalising on the Perennial Sportswear Boom

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.

Sports

On: Capitalising on the Perennial Sportswear Boom

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.


Beauty

Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.

Beauty

Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.


Retail

Inside Fashion’s Music Merch Opportunity

Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.

Retail

Inside Fashion’s Music Merch Opportunity

Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.


Global Markets

Can Global Brands See Beyond Bollywood in India?

Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.

Global Markets

Can Global Brands See Beyond Bollywood in India?

Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.


Beauty

Checking In on Instagram’s Threads

Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.

Beauty

Checking In on Instagram’s Threads

Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.


News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.

News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.