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Media

Bryanboy: How Fashion’s Original Influencer Became a TikTok Star

For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.

Media

Bryanboy: How Fashion’s Original Influencer Became a TikTok Star

For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.


China

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.

China

Mr. Bags Sells 3.24 Million RMB Worth of Bags in 6 Minutes

The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.


Media

Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.

Media

Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.


Media

Meet Fashion's First Computer-Generated Influencer

@lilmiquela wears Chanel, Prada and Supreme, works with fashion magazines and advocates for social change. Does it matter that she is a virtual avatar?

Media

Meet Fashion's First Computer-Generated Influencer

@lilmiquela wears Chanel, Prada and Supreme, works with fashion magazines and advocates for social change. Does it matter that she is a virtual avatar?


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News & Analysis

News Bites | Chiara Ferragni Opens Milan Boutique, Gabi Gregg and Nicolette Mason's New Brand

In today's News Bites, Chiara Ferragni's brand expands into brick-and-mortar, while fashion's most influential plus-size bloggers launch Premme.

News & Analysis

News Bites | Chiara Ferragni Opens Milan Boutique, Gabi Gregg and Nicolette Mason's New Brand

In today's News Bites, Chiara Ferragni's brand expands into brick-and-mortar, while fashion's most influential plus-size bloggers launch Premme.


China

When the Name Game Gets Serious in China

In this month’s China Edit, the backlash surrounding Airbnb's new Chinese name highlights the importance of brand naming, while China’s biggest women’s footwear retailer is up for sale.

China

When the Name Game Gets Serious in China

In this month’s China Edit, the backlash surrounding Airbnb's new Chinese name highlights the importance of brand naming, while China’s biggest women’s footwear retailer is up for sale.


News & Analysis

Cupcakes and Cashmere Is Betting Big on E-Commerce

Fashion and lifestyle blogger Emily Schuman has partnered with Digital Brand Products to launch an e-commerce platform for her own licensed products and third party brands.

News & Analysis

Cupcakes and Cashmere Is Betting Big on E-Commerce

Fashion and lifestyle blogger Emily Schuman has partnered with Digital Brand Products to launch an e-commerce platform for her own licensed products and third party brands.


News & Analysis

Off The Catwalk, Bloggers and Editors Vie For Fashion Fans

The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.

News & Analysis

Off The Catwalk, Bloggers and Editors Vie For Fashion Fans

The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.


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China

How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.

China

How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.


News & Analysis

Brands Have Used Money to Tame Fashion Bloggers: Suzy Menkes

"What happened is that smart fashion companies, with money at their disposal, tried to tame their enthusiasm from doing real critiques."

News & Analysis

Brands Have Used Money to Tame Fashion Bloggers: Suzy Menkes

"What happened is that smart fashion companies, with money at their disposal, tried to tame their enthusiasm from doing real critiques."


News & Analysis

Fashion’s Old Guard Are Right to Fear the Blogger

"When the editors of Vogue.com hit out at the new social media generation of style commentators, they only showed their own weaknesses."

News & Analysis

Fashion’s Old Guard Are Right to Fear the Blogger

"When the editors of Vogue.com hit out at the new social media generation of style commentators, they only showed their own weaknesses."


News & Analysis

The Blonde Salad Ups the Ante

Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.

News & Analysis

The Blonde Salad Ups the Ante

Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.