Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
big-tech
Technology
How Trump’s Tech Policies Will Impact Fashion
The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.
How Trump’s Tech Policies Will Impact Fashion
The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.
Workplace & Talent
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
Direct-to-Consumer
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Technology
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
Technology
What Google’s Reversal on Cookies Means for Advertisers
Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.
What Google’s Reversal on Cookies Means for Advertisers
Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.
Technology
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
Partner Content
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Partner Content
Incorporating AI Into Portable Devices and What It Means for the End Consumer
During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.
Incorporating AI Into Portable Devices and What It Means for the End Consumer
During Mobile World Congress 2024 in Barcelona, global technology brand Honor platformed a foldable smartphone in collaboration with Porsche Design and its AI-enabled flagship bar phone, Honor Magic6 Pro. BoF learns more about how Honor is leveraging collaboration in its privacy-first, human-centric approach to AI and shares insights on the next iteration of AI advancement.
Workplace & Talent
White Paper | Incorporating Generative AI Into the Fashion Workplace
As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could adapt to gain competitive advantage.
White Paper | Incorporating Generative AI Into the Fashion Workplace
As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could adapt to gain competitive advantage.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.