Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
big-tech
Latest News & Analysis
Retail
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Technology
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Beauty
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Retail
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
ADVERTISEMENT
Retail
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Partner Content
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Beauty
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
Technology
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
ADVERTISEMENT
Beauty
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
Sustainability
Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.
Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.
Retail
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
Marketing
This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.
This Week: Countdown to the TikTok Ban
Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.
The News in Brief
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Makeup by Mario Appoints Global President
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
Bath & Body Works Forecasts Annual Sales Decline on Muted Spending
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.