Skip to main content

beiersdorf

Latest News & Analysis
Beauty

Beiersdorf Confirms 2019 Outlook Despite Nivea's Slowing Growth

Mass-market labels like Nivea are struggling amid the rise of small, disruptive brands and consumer demand for premium products, prompting Beiersdorf to push pricier lines like La Prairie and Eucerin.

Beauty

Beiersdorf Confirms 2019 Outlook Despite Nivea's Slowing Growth

Mass-market labels like Nivea are struggling amid the rise of small, disruptive brands and consumer demand for premium products, prompting Beiersdorf to push pricier lines like La Prairie and Eucerin.


Beauty

Nivea Owner Buys Coppertone Sun Care for $550 Million

Beiersdorf has agreed to buy Bayer's Coppertone brand of sun-care products, bolstering its line of skin creams that already includes the Nivea brand.

Beauty

Nivea Owner Buys Coppertone Sun Care for $550 Million

Beiersdorf has agreed to buy Bayer's Coppertone brand of sun-care products, bolstering its line of skin creams that already includes the Nivea brand.


Beauty

Nivea Revamp Boosts Sales at Beiersdorf

Mass-market labels like Nivea have struggled in recent years amid the rise of small, disruptive brands like The Ordinary, and consumer shifts towards natural ingredients and premium products.

Beauty

Nivea Revamp Boosts Sales at Beiersdorf

Mass-market labels like Nivea have struggled in recent years amid the rise of small, disruptive brands like The Ordinary, and consumer shifts towards natural ingredients and premium products.

ADVERTISEMENT

ADVERTISEMENT