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Retail

Unpacking Nike’s New Partnership with Dick’s Sporting Goods

The sports and fitness retailer, which saw sales soar since the start of the pandemic, is one of Nike’s most important retailers in its direct-to-consumer focused era.

Retail

Unpacking Nike’s New Partnership with Dick’s Sporting Goods

The sports and fitness retailer, which saw sales soar since the start of the pandemic, is one of Nike’s most important retailers in its direct-to-consumer focused era.


Retail

Will the ABG Playbook Work at Reebok?

Adidas is selling the sneaker brand for about $2.5 billion, after finding success in recent years by mining the archive and partnering with celebrities and designers. The deal also reunites the brand with Shaquille O’Neal, the face of Reebok during its glory days.

Retail

Will the ABG Playbook Work at Reebok?

Adidas is selling the sneaker brand for about $2.5 billion, after finding success in recent years by mining the archive and partnering with celebrities and designers. The deal also reunites the brand with Shaquille O’Neal, the face of Reebok during its glory days.


Retail

Why Adidas Is Selling Reebok

The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.

Retail

Why Adidas Is Selling Reebok

The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.


Retail

Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.

Retail

Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.

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