At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
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Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
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The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.
The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.
The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.
The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.