Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
artificial-intelligence
Retail
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
Technology
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
Technology
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
Partner Content
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Technology
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Retail
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
Beauty
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Luxury
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
Beauty
What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
News & Analysis
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
Marketing
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
Beauty
Unpacking Beauty’s Agentic AI Toolkit
Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.
Unpacking Beauty’s Agentic AI Toolkit
Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.