Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
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Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
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Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.