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Retail

Why Weirdness Is Selling in Men’s Denim

Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.

Retail

Why Weirdness Is Selling in Men’s Denim

Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.


News & Analysis

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

News & Analysis

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.


Sports

Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades

The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.

Sports

Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades

The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.


Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.


Luxury

LVMH Sells Off-White Brand to Bluestar Alliance

The struggling luxury-streetwear pioneer will join Bluestar's stable of brands, including names like Tahari and Scotch & Soda.

Luxury

LVMH Sells Off-White Brand to Bluestar Alliance

The struggling luxury-streetwear pioneer will join Bluestar's stable of brands, including names like Tahari and Scotch & Soda.


Retail

Case Study | How to Create the Perfect E-Commerce Site

The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.

Retail

Case Study | How to Create the Perfect E-Commerce Site

The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.


Retail

Macy’s Targets Menswear Shoppers With New Private Label

Macy’s newest private label, “Mode of One,” is taking aim at the contemporary menswear shopper as the retailer tries to shore up its men’s apparel business.

Retail

Macy’s Targets Menswear Shoppers With New Private Label

Macy’s newest private label, “Mode of One,” is taking aim at the contemporary menswear shopper as the retailer tries to shore up its men’s apparel business.


Luxury

Mytheresa Grows Sales Amid Continued Focus on Top Clients

After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.

Luxury

Mytheresa Grows Sales Amid Continued Focus on Top Clients

After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.


Retail

Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands

Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.

Retail

Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands

Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.


Marketing

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.

Marketing

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.


Retail

Madison Avenue Finds a New Groove

Rents on New York City’s prestigious Upper East Side retail corridor are ticking up for the first time in a decade, as luxury stalwarts and newcomers alike look to tap into the neighbourhood’s affluent customer base.

Retail

Madison Avenue Finds a New Groove

Rents on New York City’s prestigious Upper East Side retail corridor are ticking up for the first time in a decade, as luxury stalwarts and newcomers alike look to tap into the neighbourhood’s affluent customer base.


Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.