Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
apparel
Retail
Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack
Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.
Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack
Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.
Retail
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Marketing
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Marketing
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Retail
What Trump’s Latest Tariff Threats Mean for Fashion
US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.
What Trump’s Latest Tariff Threats Mean for Fashion
US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.
Global Markets
How Turkish Brands Conquered the ‘Rest of the World’
Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.
How Turkish Brands Conquered the ‘Rest of the World’
Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.
Partner Content
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
Retail
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Surprise! Why Apparel Prices Are Actually Falling
The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.
Retail
H&M Billionaire Quietly Moves Retailer Towards Private Ownership
The Persson family, founders of H&M, are increasing their stake in the company, fuelling speculation of a potential move to take the fast-fashion retailer private despite official denials.
H&M Billionaire Quietly Moves Retailer Towards Private Ownership
The Persson family, founders of H&M, are increasing their stake in the company, fuelling speculation of a potential move to take the fast-fashion retailer private despite official denials.
Global Markets
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
Retail
Denim Enters Its ‘No Rules’ Era
Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.
Denim Enters Its ‘No Rules’ Era
Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obsession — have been polarising. Now, a number of trends coexist and rise and fall quicker, meaning navigating what’s in and what’s out has gotten trickier.
Retail
How Spain’s Indie Fashion Scene Nailed Global Growth
Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.
How Spain’s Indie Fashion Scene Nailed Global Growth
Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe's usual French and Scandinavian labels. Customers in cities like New York can't get enough.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.