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Retail

US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.

Retail

US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.


Retail

How to Survive Menswear’s Sameness Epidemic

A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.

Retail

How to Survive Menswear’s Sameness Epidemic

A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.


News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.


Partner Content

At Sorel, Charting the Course for Brand Reinvention

The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.

Partner Content

At Sorel, Charting the Course for Brand Reinvention

The outdoor footwear brand is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach.


Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.

Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.


Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?

Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?


Retail

Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.

Retail

Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.


Sustainability

India’s Garment Workers Are Paying the Price for Trump’s Tariffs

Two months since the US hit India with 50 percent import duties, labourers in the country’s largest apparel manufacturing hubs face mass layoffs, reduced hours, and indefinite furloughs. The message from factories: “Come back once things in America get better.”

Sustainability

India’s Garment Workers Are Paying the Price for Trump’s Tariffs

Two months since the US hit India with 50 percent import duties, labourers in the country’s largest apparel manufacturing hubs face mass layoffs, reduced hours, and indefinite furloughs. The message from factories: “Come back once things in America get better.”


Luxury

Why Do People Queue for Hours at The Row’s Sample Sale?

It’s the question everyone is asking — from uptown to downtown, offline and online — as the brand’s annual clearance event kicks off in New York.

Luxury

Why Do People Queue for Hours at The Row’s Sample Sale?

It’s the question everyone is asking — from uptown to downtown, offline and online — as the brand’s annual clearance event kicks off in New York.


Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.

Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.


Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.